Digital Marketing Worksheet Step 1 of 6 16% Purpose of the Digital Marketing WorksheetThis is your opportunity to tell us why you need digital marketing services and what objectives you're aiming to achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.Name* First Last Email* What’s the name of your company? Business SnapshotWhat does your company or organization do? What are the products and services you offer?Who are the decision makers for this project?What services are you interested in? Search engine optimization Pay-per-click (PPC) advertising (e.g. AdWords) Social media advertising (e.g. on Facebook, Instagram, Twitter) Social media account management Email marketing Website design/redesign Website content maintenance What budget have you allocated for this project?Be honest and we will tell you what we can and can't do within your allocated budget.Below $1K per month$1K - $3K per month$3K - $5K per month$5K - $10K per monthOver $10K per month What Are We Doing?Tell us your main reasons for needing managed digital marketing servicesIt's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 3 business needs of your digital marketing efforts? EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 monthsGoal #1Goal #2Goal #3Is there anything about your current marketing efforts that serves the business well and if so, why?e.g. Ads that you're running on Facebook or Adwords, content production/blogging, contests, etc. Who Are We Doing This For?Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?What are the top 5 reasons your ideal customer will visit your website?EG: research product information, get contact details, ask questions about services, pricing How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong? CompetitionTell us about your competitors. Who else is competing for the attention of your ideal customer? List their websites if available.Have you seen your competitors doing anything that you admire and/or know is working well for them?e.g. specific Facebook ads, unique content they've provided on their website, etc. What Does Success Look Like?If we were to be celebrating a successful digital marketing strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.Anything else we should know that hasn't already been covered?
